Working title

Is the violent, materialistic and sexist content in Chief Keef's music taking negative representations in the hip hop genre to new extremes and what impact does this have on audiences?

Angle:

How does this negative violent representation of Chief Keef effect the audience?

Hypothesis:

In Chief Keef's violent music videos, he influences young boys to be doing the same and become violent. 

Chief Keef represents himself and his friends in a very violent and aggressive manner. He reinforces the typical stereotypes of young black men. He presents in himself as being a gang member and as being part of a loyal crew named '600'. In his videos as well as other guys from the grew, they mention the loyalty in their gang and how they'd do anything for each other. The non-verbal structure in his video also reinforces the stereotypes. He styles his hair in a manner where most of his face is hidden. His hairstyle is a very popular hairstyle that young black men tend to use. He also dresses in a way that intimidates people, he has trousers down low as well as wearing very dark colours that could connote the danger that surrounds him. Also, he always seem to be doing hand gestures that 'thugs' do to show where they are from. He shows the fact that he is rich by wearing good and expensive brands. He always seems to be showing alcohol in his videos as well as 'weed.' This could connote that he isn't very fearful about getting caught. This also reinforces the stereotypes of gangsters drinking and smoking a lot. The gang signs that he seems to repetitively do shows respect and loyalty between him and his other gang members.  

The music that he makes is mainly aimed to the age range of 18-26. The users gratification are an audience that are seeking for entertainment and escapism. This is mainly because his videos are entertaining. Audience would be seeking escapism as the world of Chief Keef is almost unreal, not something that everyone witnesses. Also, the drinks and the repetitive use of drugs makes his music more suited to people above the age of 18.  

Migrain

Cheif Keef is represented as a typical thug boy within his music as well as videos and everything. He puts an image that shows that he has had a rough hard childhood in Chicago. He refers to being from 'O-Block' and to be part of the crew known as 600 (six double o)  He puts this image of himself that makes himself look like a dominant teenage representation of someone of that area as in his videos there are many references to violences and crimes. 

 On instagram he outs pictures throwing gang sign, sagging pants, bikes, cars, drugs and etc.. All these iconographic materials emphasise on what kind of life he leads and what he associates himself with. He shows that he isn't playing or pretending.

To society, he shows a very negative attitude. Chief Keef represents himself as someone who should be feared of.He puts on a 'hood' image that would cause people who don't see what he is coming from to fear him and be scared of him.

The major convection within this music there are many themes that are popular between rappers. The conventions portrayed are typical conventions that are expected from rappers.The use of drugs, weapons, sex, women, alcohol and materialistic belongings emphasise on his nature and what type of life he leads. 

His main genre is Hip hop as well as rap hence the reasons to why he associates such images in his music. The portrayal of a rapper associated to him would be rapperrs such as 50 cent,

Shep

Social: 

The latest improvements made in the digital world are very helpful to upcoming rappers such as chief keef. This enables them to alert the audience about what kind of music he will be releasing, pictures that are associated to him, his instigram posts, tweets related to his music and information. People might get influenced by his lyrics and actions and representations in his music.

Historical

Chief Keef posted several YouTube videos while he was under house arrest for a weapon charger. He received a lot of attention which increased during the short time between the releases of several mixtapes for example ‘Bang’ and ‘I Don’t Like’, which became a local hit in Chicago getting the attention of Kanye West. A remix was soon then released featuring rappers such as Pusha T, Jadakiss and Big Sean.

Chief Keef was wanted by a number of labels asking him to sign onto their record including CTE World (Young Jeezy) however  he signed up with Interscope Records as they allowed him to have his own label called Glory Boyz which is now the CEO of, the deal was worth six million dollars.

Chief Keef released his studio album Finally Rich on December 18^th 2012 featuring 50 Cent, Wiz Khalifa, Young Jeezy, Rick Ross, French Montana and Lil Reese.

In 2013 he released Hate Being Sober featuring 50 Cent and Wiz Khalifa, on November 16^th 2012 Chief Keef was a no-show for their music video shoot in Las Vegas.

On may 21^st 2013, Katy Perry tweeted he dislike for this song and Chief Keef replied in threats and insults to the singer, grabbing a lot of attention from both fan bases.

Complex named the song number 20 of the 50 best songs of 2012, Rapper Drake praised the song via Twitter saying he played it 130 times in 3 days and Chief Keef announced the single would be on Grand Theft Auto V.

On May 8^th 2013, Gucci Mane announced that Chief Keef would be the newest member of 1017 Brick Squad Records. On 18^th August 2013, the rappers 18^th birthday, he released his mixtape Bang Part 2.

Chief Keef has a number of incidents:

January 27^th 2011

Chief Keef was arrested on charges of heroine manufacture and distribution, he served time on house arrest.

December 2011

He was charged with three counts of aggravated assault with a firearm on a police officer and unlawful use of a weapon along with misdemeanour charge for resisting arrest. He was held in the cook county juvenile detention centre until he was sentenced to home confinement.

September 5^th 2012

Investigation for a possible connection in the shooting of Lil JoJo as Chief Keef twitted a mocking comment on twitter which he argued was a result of a hacker. The mother of Lil JoJo was convinced Chief Keef has someone hired to kill her son.

January 16^th 2013

Taken into custody after a juvenile court judge decided a video of him firing a semiautomatic rifle at a New York gun range was a violation of probation. On March 14, 2013, Keef was released from a juvenile detention centre after serving the 60 days for violating his probation.

Keef was sued by Washington, D.C.based, Promotion Company Team Major for $75,000 for a missed show as he was supposed to perform at the O2 Arena in London on December 29, 2012 but never showed.

Political

VEVO and MTV have censored most of Chief Keefs videos as there is too much use of guns on camera. There are also many references to racism. The wording used in his lyrics is also censored as it causes moral panic. In the song Dont like there are many gaps as most of his lyrics have been censored. 

Economical

Chief Keef puts him and his associates in his videos who are usually topless and bopping and dancing to his music. They, as well as Chief Keef are drinking, smoking  and throwing gang signs. His as well as his crew members videos have been harshly criticized for lacking in creativity.

.Issues and Debates

The kind of genre that Chief Keef goes for is usually dangerous aswell as intimidating. When he raps in his song Dont like he refers to getting his gun out on officers. In his videos he glorifies the use of money, clothes, cars while drinking and smoking as he is dancing to his music. He  He has people who are in the video with him who show loyalty to him and who are down to 'ride or die' with him. The way he represents himself is the same way that his friends presents themselves as well. Perkins claim that there are truth of elements behind every stereotypes although it is hard to recognise what truth is behind his stereotypes.

Regulation and censorship 

Censorship has stopped him from using fire in his music videos and having racist gestures in his music. MTV and VEVO have edited his music video to a different extent as the use of guns, drugs, violence, weapons and racism was too much. The words such as 'shit' , 'nigga', 'bitch' were removed from most of videos.

Media Technology and revolotuion

Technology has allowed rappers to be showing the releases through instagram, youtube, twitter, facebook and social interactions like these. Most of his videos are advertised in through social media. 

Media effects

The copycat theory mention that the younger generation would idolise these bad thugs and try to live the same lifestyle as them. People would be influenced by his lyrics and try to lead a life like Cheif Keef: his use of drugs, the way he treats women and how he is willing to be killing people who oppose him.

Theories.

Gender and ethnicity

In this genre, besides Nicki Minaj there are not many female rappers. Males are more suited to rapping as this genre mainly includes the mistreatment of women, emphasising on dominance and dancing with females who are usually half naked. Socially constructing the idea that women are belonging and just seen as sex toys.

Audience theories 

The users and gratification includes an audience that seeks entertainment and escapism. This is because they are able to escape and feel some sort of amusement as they feel entertainment. Many people want to be rich and famous, have expensive cars and belongings. The psycho graphics include aspires and mainstream people who follow the popular trend. 

Critical Investigation

To what extent do music videos sexualise women, with particular reference to ‘Anaconda’ by Nicki  Minaj?

Angle:

Is the sexualism shown in Nicki Minaj's video effecting the audience?

 Hypothesis

Nicki Minaj is a celebrity that shows sexualisation of women in her music video which causes female in the audience to see her as a role model and try to be her.

Linked production:

The changes in the music industry

Migrain

On Instagram she posts pictures of her backside or her cleavage. In her Instagram there are many pictures of her and August Alsina in which she claims is her brother. She gives herself a negative representation as in most of her pictures she’s mostly naked; this shows that she lacks in modesty.

To society, she is seen as a negative model. This is due to the fact that she causes many little girls to be following her and see her as an example. Although it is arguable that she is comfortable with herself she still dresses in a very inappropriate manner.

The major generic conventions within the chosen text, being rap artists revolve around a few key words that some or all are mentioned in one song. These key words are the main themes for rappers; these words are those that are associated with sex, alcohol, drugs, weapons, women, materialistic belongings, reputation and also how good they are about what they do. These key conventions are portrayed in a range of artists’ music dating back a couple of decades to the present, we commonly see these aspects of artists under this genre and it becomes their focal points.

Her genre is mainly hip hop and this is shown by what she shows in her videos. Hip hop music, also called hip-hop rap music or hip-hop music is a music genre consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted. It developed as part of hip hop culture, a subculture defined by four key stylistic elements: MCing/rapping, DJing/scratching, break dancing, and graffiti writing.

Media representation:

Nicki Minaj is always represented in a positive way in her music as she has some sort of dominance over men in her videos. Although there is female sexualism in her videos as she is always half naked with men surrounding her, Nicki seems to be above them as she represents herself in a manner in which the audience would feel that she is dominant.  Regardless, she is not seen as a positive ideals as journalists and concerned parents talk about her as being a negative influence to younger females. Feminist see Nicki Minajs popularity as a very negative impact on society as she influences girls into doing the things that she does in her videos. Many people seem to comment on Nicki Minaj and the things that people witness in her videos as Nicki Minaj was only discovered recently.

Media languages and forms

In Nicki Minaj's videos there is a reference to her performance. Looking closely at 'Anaconda', she keeps on referring to 'Anaconda' which is a males private area. The connotation of this would be that she is asking to engage in sexual activities. In this video, there is a lot of close ups shown of Nicki Minajs backside which in this video it seems to be empowering her. She is wearing very thin clothes that seem to show her figure, she is showing her backside, her legs, part of her stomach as well as her arms. One could argue that this liberates her and gives her some sort of confidence as she is able to show her figure like that.  The mise- en scene is very relevant to the music and the lyrics. It is arguable that the lyrics encourage people into engaging into sexual activities.  For example, her twerking and ass movements show her confidence and reinforce sexual activities. When she raps, the pace of the song increases which follow with more close ups.

 Nicki Minajs audience include girls from the age of 15-26. Many young girls seem to be into Nicki Minaj’s music as many girls feel that what she does in her videos will help them to get attention from guys as she seems to have many guy fans.

Historical

Minaj briefly signed with Brooklyn group Full Force, in which she rapped in a quartet called The Hoodstars composed of Lou$tar (son of "Bowlegged Lou"), Scaff Beezy and 7even Up.[23][24] In 2004 the group recorded the entrance song for WWE Diva Victoria, "Don't Mess With", which was featured on the compilation album ThemeAddict: WWE The Music, Vol.6. Minaj left Full Force, dissatisfied with their lack of success,[citation needed] uploaded songs on her Myspace profile and sent several of her songs to people in the music industry; at the time, she was managed by Debra Antney. Fendi, CEO of Brooklyn label Dirty Money Entertainment (who also discovered rapper Gravy), signed Minaj to his label. Originally adopting the stage name "Nicki Maraj", she changed it to Nicki Minaj: "My real name is Maraj. Fendi flipped it when he met me because I had such a nasty flow! I eat bitches!"[25] On Fendi's label Minaj appeared on the street DVD, The Come Up Volume 11, featuring underground rappers from New York.[citation needed]

Minaj released her first mixtape, Playtime is Over, on Dirty Money Records on July 5, 2007[26] and her second, Sucka Free, on April 12, 2008.[27] That year, she was named Female Artist of the Year at the 2008 Underground Music Awards.[28] In 2009 Minaj was involved in a conflict with ego trip's Miss Rap Supreme winner Rece Steele, who was annoyed when Minaj interrupted her interview and put a sign behind Steele's head;[29] Minaj hung up on interviewers from Spate magazine when they asked about the incident.[30] She released her third mixtape,Beam Me Up Scotty, on April 18, 2009[31] and it received favorable coverage on BET and MTV.[32][33] One of its tracks, "I Get Crazy", reached number 20 on the U.S. Billboard Hot Rap Songs chart and number 37 on the magazine's Hot R&B/Hip-Hop Songs chart.[34]

After Minaj was discovered by fellow rapper Lil Wayne,[35] in August 2009 it was reported that she signed a recording contract with his Young Money Entertainment.[36] That November, she appeared with Gucci Mane and Trina on the remix of "5 Star Bitch" by Yo Gotti.[37] Minaj also appeared on "BedRock" and "Roger That"[38] on the compilation album,We Are Young Money (2009).[39] The singles peaked at numbers 2 and 56, respectively, on the U.S. Billboard Hot 100;[40] their parent album reached number nine on the U.S.Billboard 200, and was certified gold by the Recording Industry Association of America (RIAA).[40][41] Minaj was featured on Mariah Carey's "Up Out My Face", which reached number 100 on the Billboard Hot 100.[42] At Jay-Z's suggestion, that February Robin Thicke featured Minaj on "Shakin' It 4 Daddy" and included her in several live performances (including The Late Show With David Letterman).[43]

 Economical

In Nicki Minajs videos, there are usually many men who are most likely to be topless. There’s always a group of girls dancing and ‘twerking’ with her. Her videos are highly creative as she comes out with unique videos such as Anaconda.

Political

Mtv and Vevo don’t experience much of censoring in her videos as she doesn’t use inappropriate language. In one or two videos Mtv and vevo would have to censor the lyrics but this is usally very rare.

Issues/Debates

Representation and stereotyping

Many people argue that the manner in which Nicki Minaj represents herself makes herself look like the queen of rappers.  Although she is shows a lot of her body in her videos, Nicki Minaj does present herself as someone who is dominant. She also usually has a group of men in her videos that she gets to dominate. It is arguable that she is trying to show an alternative to music videos that usually sexualise women? Her way of lifestyle has caused many young girls to try to imitate her and try to lead her lifestyle.

Regulation and censorship

In Nicki Minaj's, a lot of censorship takes place. This is due to the fact that her videos are not suitable to be put on tv, therefore Vevo and Mtv had to step in and censor her videos as her videos include a lot of inappropriate language. There is this new british law that was presented on the Guardian where they now have introduced a new age restriction on music videos as most of hip hop music videos are not appropriate to be shown on tv. America has yet to follow this british law. For now, Nicki Minaj is not effected by this as she is signed by an American institution. The coalescence of media regulation began in 2003 where VEVO and MTV would have to censor what is inappropriate to a younger audience as everyone has access to the internet.

Media Technology and the Digital Revolution

 Videos, images, phrase once released can never be completely taken down completely. Tweets, Instagram photos and Videos at shooting ranges have gotten Nicki Minaj a lot of attention. The verification on her Instagram as well as her twitter has gotten her a lot of attention from the public as well as publicity. The changes in media technology and the digital revolution has made it easier for singers to advertise their music through social networks where they are able to alert people about new releases or about music interviews or photo shoots. This goes into their advantages as they wouldn't have to go as far as paying for bill boards to advertise their music and such.

Media Effects

The copycat theory a way that younger generation would be influenced from idols on tv.  Girls would idolise her as she presents herself as the ‘Female Boss’ who is able to do many things that include dancing. The way she talks and dances and has dominance over people has gotten a lot of girls to be influenced by her and start listening to her music.

Moral panic

There is some sort of moral panic that has was raised from Nicki Minaj's videos. This is because she is changing many young girls by showing them her lifestyle. She tries to justify sex and not 'love em or cuff em.' This refers to not have any emotional attachment after engaging sexual. This causes young girls to be justified and to think that engaging with sexual intercourse without 'love em or cuff em.' Many parents have raised awareness. There was also an article on the guardian about how she is teaching young girls an alternative lifestyle.

Gender and ethnicity

This is a very hard genre that recognises females. This genre is usually for male rappers but Nicki Minaj was able to show an alternative to this by being one of the most successful female rappers. She is able to rap as well show some sense of dominance in her videos which make her have more power over the men in her videos. She does show some sort of gender possession in her videos as she shows that she is dominant over the males in the videos such as 'super bass' where she pulls one the performers ties in a manner that shows dominance and power over him in her music video.

Audience Theories

The users and gratification includes an audience that seeks entertainment and escapism; this is because they want to be amused and watch something interesting as well as watch something that includes things or a lifestyle they desire. Many people wish to be rich and recognised like Nicki Minaj is.  It is everyone’s wish to be in fancy cars, to have men running after them and to be making big sums of money. Not many people are in a position in which they could live the fancy lifestyle so the audience are most likely to feel some sense of escapism from reality by watching her videos. Also, in today's society not many females are seen as dominant over males like she is in her music videos. This could reassure her audience as she shows an alternative lifestyle in her music videos.

Marxist and Hegemony

One could argue that in her music videos, Nicki Minaj presents an alternative lifestyle and by ding this she changes the cultural norms. After doing some research on different cultures, I found out that there is no culture that accepts Nicki Minaj lifestyle. Religions, in the other hand, don't accept this. Nicki Minaj was able to introduce different norms for young girls as she is seen as role model from young girls. Nicki Minaj does challenge religion, cultures and popular norms by offering an alternative lifestyle. In most cultures, women shouldn't be too outgoing and in most cultures women do not posses the dominance over males. By showing dominance over males and by showing confidence in showing her body she challenges most of religions and cultures and causes moral panic.

Genre theories

A musical genre is ‘a set of musical events (real or possible) whose course is governed by a definite set of socially accepted rules’.

The notion of set, both for a genre and for its defining apparatus, means that we can speak of sub-sets like ‘sub-genres’, and of all the operations foreseen by the theory of sets: in particular a certain ‘musical event’ may be situated in the intersection of two or more genres, and therefore belong to each of these at the same time. There are many genre theories about what music videos fit what specific genre. For them to fit certain genre theories they have to got include certain things. Andrew Goodwins says that music videos more often than not tend to include a demonstration of typical genre characteristics.

Post-modernism

The term post-modernism has been applied to a host of movements, many in art, music, and literature, that reacted against tendencies in modernism. Post modernism theories claim that we have left the period of modernism and reject the age on enlightenment.  The word post modernism refers to the movement in arts, literature and music. It claims that we have changed what entertain us. Post modernism theories argue that due to the changes that have occurred in the last years, one could not claim that we live in modern society any more and that we have entered a post modern society.

Media texts:

Anaconda

Super Bass

Other Media texts

I dont like- Chief Keef

Best thing I never had- Beyonce

Rude boy- Rihanna

Love Sosa- Chief Keef

Tv documentaries

Nicki Minaj- my time now

Internet links

http://www.endviolenceagainstwomen.org.uk/news/162/sexism-racism-endemic-in-music-videos-new-briefing

http://www.dailytelegraph.com.au/news/opinion/sexualised-music-videos-only-teach-women-how-to-sell-out/story-fni0cwl5-1227070613498

http://blogs.telegraph.co.uk/news/brendanoneill2/100245877/the-feminist-war-on-sexist-pop-videos-is-fuelled-by-ugly-misanthropic-prejudices-of-its-own/

http://likes.com/music/20-most-antifeminist-music-videos-of-all-time

http://www.endviolenceagainstwomen.org.uk/news/162/sexism-racism-endemic-in-music-videos-new-briefing
http://www.dailytelegraph.com.au/news/opinion/sexualised-music-videos-only-teach-women-how-to-sell-out/story-fni0cwl5-1227070613498
http://blogs.telegraph.co.uk/news/brendanoneill2/100245877/the-feminist-war-on-sexist-pop-videos-is-fuelled-by-ugly-misanthropic-prejudices-of-its-own/
http://likes.com/music/20-most-antifeminist-music-videos-of-all-time

To what extent do music videos sexualise women, with particular reference to ‘Anaconda’ by Nicki  Minaj?

 This investigation will focus if the media has increased in the sexualisation of women in music videos and how this might have an effect on the audience. A hypothesis on this topic would be that although the introduction of feminism and their power, music videos do sexualise women in their videos more than ever.

The word feminism refers to the advocacy of women's rights on the ground of the equality of the sexes.  According to Emma Watson who is U.N Women Global Goodwill Ambassador the world has become 'uncomfortable one' because of the male domination that still exists today she also adds that  "We should stop defining each other by what we are not and start defining ourselves by who we are." the Perks of being a wallflower star added. "I want men to take up this mantle so their daughters, sisters and mothers can be free from prejudice but also so their sons have permission to be vulnerable and human." The male audience might want to feel escapism when they watch music videos that sexualise women according to Katz and Bumbler users and gratification theory and this is recent music videos are able to provide. In the other hand, certain audiences who are most likely to be feminists might react differently to music videos who sexualise women such as 'Anaconda by Nicki Minaj.' Lia Latchford of Imkaan's young women's team said: 'For years young women have been telling us that they are not happy with the representation of women in popular culture, including music videos." Dr Justin Coulson says " Nicki Minaj's hit Anaconda features dozens of women gyrating their exposed flesh to the lyric My anaconda don't want none unless you got buns hun, classy isn't it?" He also adds "I am sick of trying to teach my daughters how much they have to offer the world, only to have everything I say undermined by the sleazy, unhealthy messages that someone with no respect for womanhood promotes to the mass market to make some more money." There could be a possibility that audience to Nicki Minajs video including females  might see it as an entertainment to see sexualisation of women in her video. This could justify the constant music videos being released that sexualise women. The more views a music video receives, the more of similar music videos from supposedly other artists are released, for instance the music video 'Booty' by Jennifer Lopez and Iggy Azalea.  The fact that there are so many videos being realised that sexualise women, it's almost as if it justifies these videos.

 Within these videos that sexualise women, there is some sort of sense of male dominance. In reference to 'The way you move' by Ne-yo, T-pain and Trey Songz, all the girls shown in the video are performing for the males singers by doing dance moves. This is a stereotypical example of music videos led by males singers. Women are highly sexualised and male are shown to have some sort of dominance as they just sit back as the women dance. As Shirley Chisholm says 'The emotional, sexual, and psychological stereotyping of females begins when the doctor says its a girl.' In the videos where women are sexualised there is some very unique narrative.  Women are usually as good as naked with a lot of make up and the hair done, women in these videos are usually trying to impress the men and satisfy them. The males in the other hand  are usually dressed in a manner in which it makes them look 'cool' and attractive. Males usually have a lot of money in which they 'splash' (spend like it's nothing) on women. This unique narrative makes the males look very dominant and rich whereas, the women are shown to be in need of money. Women are seen as sex objects in sexualised videos as they are represented as giving up their body for some money. In contrast to this, Nicki Minaj's videos  there is some female dominance. In reference to 'Super Bass' although Nicki remains sexualised, she seems to have dominance over the males in the videos, as she makes them half naked and goes from one to another. This pop videos influence males as much as they influence women. They make males feel as they are above females which is why they treat women as if they are below them. As a famous sociologist Ann Oakley says, 'women are the takers of the shit' as they allow these type of videos to be released and therefore emphasise these stereotypes. Regardless, this video still sexualise women as all the other performers as well as Nicki are dancing half naked on top of the males. This is a good example of alternative representation of males. In today's society, witnessing sexualisation of women in music videos is almost normal. as in if a video didn't include it, it wouldn't sell as it should. In reference to Trey Songz music video 'neighbours know my name' in which there numerous sex scenes. The scene which highly sexualise women is when Trey Songz puts his hand on top the female performer in order to stop her from screaming.  To go against videos that sexualise women, you'd have to be a feminist or some sort of anti women sexualisation. 

The article 'The feminist war on sexist pop videos is fuelled by ugly, misanthropic prejudices of its own' on the telegraph says 'Declaring itself "sick of sexist and racist music videos", it is calling on the government to slap age ratings on pop videos, in order to prevent youngsters from being able to access them online, and is calling on the music industry to "change its norms and practices" by no longer "portraying women as constantly sexually available". This goes to show that there are people who are worried about the portray of women in these videos that might influence young females into doing the same. The article continues to say 'Yet this idea that pop videos – those three-minute slices of fun and nonsense – can determine how individuals view the whole of womankind, black people and the world in general is mad.' The author of the article shows some strong concern about how 3 minutes videos of pop music can harshly influence women. He also mentions that this started back in the 80's where children where exposed to videos in which women were represented as 'Amazonian' beauties whose main role was to play guitar next to suited men. He also mentions the 'theory of  'media affect.'  This means that we are what we see. If we see violence on television, we become violent. If we see racism in news papers, we become racist and if we see music videos that make us hate women we will hate women. I think this article is very accurate in the time we live in as media tends to make people believe things that they want to put in peoples head.  The author goes on to talk about how back in the 80's it was horror movies that posed a 'threat to the social order' but now this changed as pop music pose threats as they influence people into getting quick money (illegal methods) and sexualising women. A website called 'anti-feminist music videos of all times' talks about the music video that sexualises women the most. This video is called 'Tip Drill' By Nelly. In this site, the author mentions how women are 'treated slightly better than sex slaves.' The author goes onto talking about the narrative of this video. This video takes place in a party where the room is crowded with women that being objectified. The author goes on to talk about how women are degraded