http://www.endviolenceagainstwomen.org.uk/news/162/sexism-racism-endemic-in-music-videos-new-briefing
http://www.dailytelegraph.com.au/news/opinion/sexualised-music-videos-only-teach-women-how-to-sell-out/story-fni0cwl5-1227070613498
http://blogs.telegraph.co.uk/news/brendanoneill2/100245877/the-feminist-war-on-sexist-pop-videos-is-fuelled-by-ugly-misanthropic-prejudices-of-its-own/
http://likes.com/music/20-most-antifeminist-music-videos-of-all-time

To what extent do music videos sexualise women, with particular reference to ‘Anaconda’ by Nicki  Minaj?

 This investigation will focus if the media has increased in the sexualisation of women in music videos and how this might have an effect on the audience. A hypothesis on this topic would be that although the introduction of feminism and their power, music videos do sexualise women in their videos more than ever.

The word feminism refers to the advocacy of women's rights on the ground of the equality of the sexes.  According to Emma Watson who is U.N Women Global Goodwill Ambassador the world has become 'uncomfortable one' because of the male domination that still exists today she also adds that  "We should stop defining each other by what we are not and start defining ourselves by who we are." the Perks of being a wallflower star added. "I want men to take up this mantle so their daughters, sisters and mothers can be free from prejudice but also so their sons have permission to be vulnerable and human." The male audience might want to feel escapism when they watch music videos that sexualise women according to Katz and Bumbler users and gratification theory and this is recent music videos are able to provide. In the other hand, certain audiences who are most likely to be feminists might react differently to music videos who sexualise women such as 'Anaconda by Nicki Minaj.' Lia Latchford of Imkaan's young women's team said: 'For years young women have been telling us that they are not happy with the representation of women in popular culture, including music videos." Dr Justin Coulson says " Nicki Minaj's hit Anaconda features dozens of women gyrating their exposed flesh to the lyric My anaconda don't want none unless you got buns hun, classy isn't it?" He also adds "I am sick of trying to teach my daughters how much they have to offer the world, only to have everything I say undermined by the sleazy, unhealthy messages that someone with no respect for womanhood promotes to the mass market to make some more money." There could be a possibility that audience to Nicki Minajs video including females  might see it as an entertainment to see sexualisation of women in her video. This could justify the constant music videos being released that sexualise women. The more views a music video receives, the more of similar music videos from supposedly other artists are released, for instance the music video 'Booty' by Jennifer Lopez and Iggy Azalea.  The fact that there are so many videos being realised that sexualise women, it's almost as if it justifies these videos.

 Within these videos that sexualise women, there is some sort of sense of male dominance. In reference to 'The way you move' by Ne-yo, T-pain and Trey Songz, all the girls shown in the video are performing for the males singers by doing dance moves. This is a stereotypical example of music videos led by males singers. Women are highly sexualised and male are shown to have some sort of dominance as they just sit back as the women dance. As Shirley Chisholm says 'The emotional, sexual, and psychological stereotyping of females begins when the doctor says its a girl.' In the videos where women are sexualised there is some very unique narrative.  Women are usually as good as naked with a lot of make up and the hair done, women in these videos are usually trying to impress the men and satisfy them. The males in the other hand  are usually dressed in a manner in which it makes them look 'cool' and attractive. Males usually have a lot of money in which they 'splash' (spend like it's nothing) on women. This unique narrative makes the males look very dominant and rich whereas, the women are shown to be in need of money. Women are seen as sex objects in sexualised videos as they are represented as giving up their body for some money. In contrast to this, Nicki Minaj's videos  there is some female dominance. In reference to 'Super Bass' although Nicki remains sexualised, she seems to have dominance over the males in the videos, as she makes them half naked and goes from one to another. This pop videos influence males as much as they influence women. They make males feel as they are above females which is why they treat women as if they are below them. As a famous sociologist Ann Oakley says, 'women are the takers of the shit' as they allow these type of videos to be released and therefore emphasise these stereotypes. Regardless, this video still sexualise women as all the other performers as well as Nicki are dancing half naked on top of the males. This is a good example of alternative representation of males. In today's society, witnessing sexualisation of women in music videos is almost normal. as in if a video didn't include it, it wouldn't sell as it should. In reference to Trey Songz music video 'neighbours know my name' in which there numerous sex scenes. The scene which highly sexualise women is when Trey Songz puts his hand on top the female performer in order to stop her from screaming.  To go against videos that sexualise women, you'd have to be a feminist or some sort of anti women sexualisation. 

The article 'The feminist war on sexist pop videos is fuelled by ugly, misanthropic prejudices of its own' on the telegraph says 'Declaring itself "sick of sexist and racist music videos", it is calling on the government to slap age ratings on pop videos, in order to prevent youngsters from being able to access them online, and is calling on the music industry to "change its norms and practices" by no longer "portraying women as constantly sexually available". This goes to show that there are people who are worried about the portray of women in these videos that might influence young females into doing the same. The article continues to say 'Yet this idea that pop videos – those three-minute slices of fun and nonsense – can determine how individuals view the whole of womankind, black people and the world in general is mad.' The author of the article shows some strong concern about how 3 minutes videos of pop music can harshly influence women. He also mentions that this started back in the 80's where children where exposed to videos in which women were represented as 'Amazonian' beauties whose main role was to play guitar next to suited men. He also mentions the 'theory of  'media affect.'  This means that we are what we see. If we see violence on television, we become violent. If we see racism in news papers, we become racist and if we see music videos that make us hate women we will hate women. I think this article is very accurate in the time we live in as media tends to make people believe things that they want to put in peoples head.  The author goes on to talk about how back in the 80's it was horror movies that posed a 'threat to the social order' but now this changed as pop music pose threats as they influence people into getting quick money (illegal methods) and sexualising women. A website called 'anti-feminist music videos of all times' talks about the music video that sexualises women the most. This video is called 'Tip Drill' By Nelly. In this site, the author mentions how women are 'treated slightly better than sex slaves.' The author goes onto talking about the narrative of this video. This video takes place in a party where the room is crowded with women that being objectified. The author goes on to talk about how women are degraded