Sunday, 30 November 2014

Nicki Minaj is a very dominant artist, who represents power and female leadership in many of her music videos. For the example the song Super Bass is very well presented, when it comes to visual aspects and creativity of both the narrative and illustration of the music video. The lyrics of the song talks about super bass. Meaning the amplification of a sound being exported out to create an enormous effect in sound and appearance. This is shown, as there are big bass speakers behind her singing, which is known as an illustrative performance narrative, by including elements of the lyrics in the performance. She’s talking about guys in the video and every thing she makes reference to about a guy in the video is shown, for example in the lyrics it states gripping a tie and twisting it up, whilst Nicki Minaj did exactly that to a guy. She also mentions kissing a guy on the lips and the video shows a guys lips and also she makes reference to a guy flying and the video switches to a small mini pink Airplane. The airplane connotes freedom as it flies in the sky, just like a bird, which has a similarity in as the bases. As they employ music in which is free to release the sound in any many in which it requires. As for the colour pink is another symbolic essence of the music video. The colour pink connotes many inspirational things, for example it can symbolize calmness, relaxation, acceptance and contentment but also the key feature of the colour pink is the combination of two vibrant distinctive colours, red and white.
background with basses
The dilemma of the video is based on sexual elements of females and guys. In term o f location, the background in the video is pink which has a relation to the choice of song and the costume and props used, for example the swimming pool, the water is pink as well as the stones. This is a feature of maintaining a generic house style throughout the production.
location swimming pool
In terms of mise-en-scene by using costumes, all the dancers wore pink hair extensions as so did the main performer. As well as keeping an edgy modern approach in costume the girls wore jean shorts and white tank vest tops which show freedom in leaving most of your body parts out. Also they ore Doc Martins shoes, this shows freedom in presenting another nature of identity and not being afraid to show it.
costume one
costume three
costume two
In terms of camera work, the open scene of the video begins with a close-up of Minaj as she opens her eyes and begins to blinks. As the artist begins to rap verses of the song, the director included an aspect of mise-en-scene of prop of a Barbie approved props; a pink Ferrari, pink plane and a pink pool and a pink drink pouring out of a glass, are shown contemplating the narrative of the music video. another aspect of the camera work, are extreme close-ups of a male model, showing his lips and stomach. This is a important element in the music video, as it captures the male models as the artists acquaintances. Also an long shot that demonstrates the performance of the music video, this is good because it helps show the female models and the main artist in a longer shot than a close-up or a middle shot.
camera work 1
camera work 2
camera work 3
camera work 4
There are a lot of references to voyeurism, as the female body is presented as a main sexual feature of the video. Also there are some females in swimming costumes whilst giving the boys a lap-dance. As for the main performer, the artist, she establishes this feature by wearing and green and pink leopard a swimming costume that enhances her figure. Apart from voyeurism the music video also incorporates explicit elements of male models that are exposing their bodies. This demonstrates the key idea of the music video, in exploring the freedom in having half-naked male and female models. This is crucial feature to the media production industry, because they have incorporated, in a satisfactory manner, the main aspect of ‘sex sells’.

No comments:

Post a Comment